20080531

Where will you be...

...when "The Light" comes on?

Our environment is polluted. And as bad as we are making things outside. Inside our homes is even worse. I've got a product that everyone wants, everyone needs and everyone can afford. You never have to replace it because it's built to last for 50 years. But if you saw it on an infomercial you would never believe it. You need to see it with your own eyes.

Getting the word out efficiently and economically takes up most of my time and energy. Getting to show the product is my problem. The technology sells itself.

Craig had flown down to Vegas to turn me on to a new way of marketing that sounded too good to be true.


I was playing tour guide and we were at Redrock. I told him that I usually work my scepticism muscle until I get a cramp before I get excited about the "next, new, thing." So we drove over to Hoover Dam.

The Dam was one of the "Wonders of the World" for decades. But the world has changed. Now it is a bottleneck to interstate commerce between Nevada and Arizona amongst other things.

It's such an hinderance that billions are being spent to build a highway OVER the top of it.

Jackie introduced me to Craig because we both have that "up, over, around or through" concept of doing business. What separates us from most businessmen is that personal freedom is one of the biggest components of our "5 year plan."

That means that we work at creating opportunites that liberate you instead of building a prison your stuff. Tell em George...

So, we get to this meeting about an hour early and this is what we see...

Standing room only! And it got worse. People are all over "Viral Marketing." I surveyed the room and if the jewelry and accessories are any indication anyone in any business would want to market to this demographic.

In essence what is going on is the buying and selling of "undivided attention." in 15 second intervals. They pay you to advertise, thereby growing the product pool. And they pay you to surf, thereby guaranteeing clicks to your website.

I see the light....


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